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FRAME

Swedish designers Jens Grede and Erik Torstensson combined the meticulous craftsmanship of Los Angeles with the tailored fit of London in their label Frame. It started as a line filled with perfectly cut jeans of unparalleled quality. Now it has grown to include cashmere sweaters, silk blouses, military-inspired shirts, A-line mini skirts, and leather and suede jackets. Frame mainly focuses on the fabric. They are mindful of cut and trends, but the final difference is the fabric.

Le Skinny de JeanneIt was one pair of skinny stretch jeans called Le Skinny de Jeanne that changed everything for this brand. The style was worn by fashion influencers and models such as Miranda Kerr and Karlie Kloss, who helped turn Frame into the thriving fashion brand it is now.

Frame lifestyleThey started with skinny jeans in the perfect blue, but there was also a bigger idea: to provide chic essentials for women around the world. And that now includes men as well. The idea of the Frame lifestyle was there from day one. When Grede and Torstensson though about the brand, they always had a full wardrobe in mind. And now it has become a reality.