Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of this business that still makes clothes for climbing, as well as for skiing, surfing, fishing, trail running… All silent sports with moments of connections with nature. Patagonia’s love for nature is reflected in their mission statement: build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental crisis. Patagonia uses recycled polyester and only organic, rather than pesticide-intensive, cotton. The approach they take towards product design demonstrates a bias towards simplicity and utility.