The History of Ganni

Ganni was founded in 2000 by Frans Truelsen as a cashmere clothing line. In 2009, the Reffstrups took over the company with Ditte Reffstrup as creative director and Nicolaj Reffstrup as CEO. Ditte Reffstrup started her career as a clothing buyer for Danish and Parisian brands. Nicolaj Reffstrup, a graduate of Copenhagen Business School and holding a master's degree from the IT University of Copenhagen, is a former tech entrepreneur.

In 2019, the brand launched a Danish initiative called Ganni Repeat, allowing garments to be rented for up to three weeks at a time in Copenhagen. During Copenhagen Fashion Week in 2020, Ganni announced an expansion of Ganni Repeat to Europe and the United States in collaboration with Levi's. The joint collection, named 'Love Letter', consists of upcycled denim pieces.

The Danish brand Ganni was revitalized nine years ago by the husband-and-wife duo Ditte and Nicolaj Reffstrup. They ensured that Ganni ultimately became the designer label that every popular girl on your Instagram feed wears.

Ganni Girl

According to the owners, the Ganni Girl is a state of mind. She is a girl who is confident and relaxed in fashion. She doesn't try too hard, and that's obvious. You can really feel it when you see her - it's an easy approach to fashion, and that's very appealing. Do you love wearing Ganni and are you really a Ganni Girl? Share the Ganni outfits you've shopped at Winkelstraat.nl with us on Instagram using the hashtag #winkelstraatnl.

Ganni Beanies

A popular Ganni accessory is the beanie! Great with an oversized winter coat or a short bomber jacket. A Ganni beanie goes on your head as soon as it starts to get even a little bit colder, simply because it deserves to be seen!

Ganni Sale

Are you looking for cool pieces from Ganni on sale? We understand that. Because at Winkelstraat.nl you see the stock of hundreds of stores, there's a chance you might find a Ganni gem on sale from time to time. What can you do to be on time? Add your favorite Ganni items to your cart, and you'll receive an alert as soon as they go on sale.

Ganni / Kids