Why everyone goes to Keinemusik with a scarf (and so should you)
TL;DR:
- The scarf of Keinemusik's &ME has grown from festival accessory into a fashion statement
- The trend surfaced during Paris Fashion Week at Rick Owens: from raves to fashion houses
- On 5 July Keinemusik comes to the Tuinen van West in Amsterdam
- The scarf symbolises the connection between house culture and high fashion
- From sun protection to signature look: how a simple accessory became a cultural phenomenon
How did the Keinemusik scarf become a fashion statement?
If you've ever seen footage of a Keinemusik set, chances are you've noticed it: &ME with a scarf wrapped around his head or neck. Nonchalant, mysterious, minimalist, and by now a signature look that the whole community has adopted. What once started as something practical, protection against sun, wind and dust, grew via viral sets at the pyramids in Egypt and on the cliffs of Ibiza into a visual statement. Fans worldwide began to copy it.
From techno raves to Paris Fashion Week
As if Keinemusik hadn't already set the tone enough, the scarf also popped up during Paris Fashion Week last week. We spotted it on the street at Rick Owens: scarves tied tight or loosely around the head. From techno raves to fashion houses, the transition feels self-evident. Both worlds revolve around ritual, around recognition, around the feeling of belonging somewhere.
Curious about more accessory trends? Then also check out 5x the accessories of fashion icons for the newest must-haves.
Foto: @Winkelstraatnl Paris Fashion Week, Rick Owens
Ready to rave: the right scarf for Keinemusik Amsterdam
On 5 July in Amsterdam that scarf will make the difference. Luckily, we have exactly the right selection. Lightweight, stylish and ready to rave.
Read also how fashion and music came together during ADE 2025 and discover the newest streetwear trends of 2026.
