WHAT YOU MISSED DURING ADE: BRANDS, BEATS & BANANA BOOTHS
TL;DR:
- ADE 2025 was all about fashion x music with pop-ups by Saint Blanc, Brams Fruit and Croyez
- Filling Pieces launched the new Black Ruby whisky blend together with Johnnie Walker
- Sneaker brand SHU did a re-launch of the Kinetic sneakers with Streim and Saint Blanc
- The events showed that fashion and music are inseparable in Amsterdam
- From banana booths to invite-only nights: these were the ADE highlights you need to know
Saint Blanc Pop-Up: fashion and music on the Leidsestraat
Saint Blanc opened their very first pop-up store on the Leidsestraat during ADE, a five-day experience where fashion and music came together. By day you could shop the latest collection, by night the space turned into a mini-party with familiar faces, stylish looks and good energy. It was simple, stylish and exactly what you’d expect from their first step into a physical store.
What made the Brams Fruit banana booth so special?
Then Brams Fruit. The place where the DJ booth became a banana booth, literally. Bananas everywhere, people everywhere wearing sunglasses that never came off. DJs like Lisa Korver and Shai delivered sets that brought fashion and music together perfectly. And the dancefloor stayed packed until the end. It felt more like a creative hub than a standard ADE party: a mix of fashion insiders, friends of the brand and that typical Amsterdam energy where everyone knows each other from somewhere.
Curious about the story behind Brams Fruit? Also listen to the Brand News podcast about the success story of Bram’s Fruit.
Filling Pieces x Johnnie Walker: Black Ruby Nights
Filling Pieces kicked off ADE with finesse. In collaboration with Johnnie Walker they launched Black Ruby: a new whisky blend, born from craft, culture and creative energy. The invite-only night in the flagship store, curated by The Bloys & Friends, brought the right mix of rhythm and class. Signature cocktails from the Black Ruby bar and a culinary pairing experience that ran as smoothly as the beats themselves.
Streim x SHU: sneakers and soundscapes
On Wednesday, the re-launch of the beloved Kinetic sneakers took place at SHU, powered by Streim and Saint Blanc. The setting was sharp, modern and with that typical SHU feeling of understated luxury, the event got an extra edge. It felt like the perfect mix of style, sound and community, exactly what ADE is all about.
Want to know which sneakers are trending? Then check out the sneaker trends of 2026.
Croyez Studio: streetwear meets nightlife
Croyez also made themselves heard with their *Croyez Studio* pop-up. A space where streetwear and nightlife literally touched. Visitors could shop the latest collection and exclusive ADE-limited items, drop by for a drink and a chat, and dance among the clothes while different DJs spun their sets.
What did ADE 2025 teach us about fashion and culture?
ADE 2025 showed that Amsterdam isn’t only a city for beats, but also for brands that want to bring culture, fashion and community together. From Saint Blanc to Croyez, from Brams Fruit to Filling Pieces, the events gave a glimpse into a world where music and style meet, and where connections are just as important as the cocktails. It was a week full of energy, exclusives and moments that stay with you for a long time. Who knows what the next edition will bring us.
Also curious about the latest streetwear trends of 2026? They tie in seamlessly with the ADE vibe.
Frequently asked questions about ADE and fashion
Which brands were present during ADE 2025?
The biggest fashion presences were Saint Blanc, Brams Fruit, Filling Pieces, SHU and Croyez. Each brand had its own event or pop-up where fashion and music fused. Filling Pieces also launched a collaboration with Johnnie Walker for the Black Ruby whisky blend.
Was ADE 2025 also interesting for fashion lovers?
Absolutely. ADE has long been more than just a music festival. More and more fashion brands use the event to launch exclusive collections, open pop-up stores and bring their community together. Fashion and music are inseparable in Amsterdam.
How do you combine fashion and music at a festival?
The ADE style is all about a mix of streetwear and outspoken accessories. Think striking sneakers, statement pieces and comfortable yet stylish clothing. Brands like Croyez and Brams Fruit show that you can be fashionable without compromising on festival comfort.
