When Life Gives You Lemons
TL;DR:
- With Bram’s Fruit, Bram Korsten built a fashion brand that combines nature and fashion
- The iconic “Fuck Off I’m Gardening” cap symbolizes focus and creative space
- Every collection tells a personal story, inspired by childhood and family ties
- The brand is growing internationally and will soon open a flagship store in Amsterdam
- Bram’s philosophy: products and awareness go hand in hand
In this episode of the second season of Brand News, hosted by Charlotte Emily, we're taken into the inspiring story of Bram Korsten, the founder of the up-and-coming fashion brand Bram’s Fruit. From creative accessories to a philosophy that embraces nature: Bram shares how his brand finds a balance between fashion and sustainable values.
How did Bram’s Fruit come about?
1.Introduction - The episode begins with a short introduction by host Charlotte Emily, who mentions the collaboration with Winkelstraat.nl. She then introduces Bram, the founder of the fashion brand Bram’s Fruit.
2. The origin of Bram’s Fruit - It all started with a name that is both personal and philosophical. Bram, inspired by his childhood, wanted to create a brand that combines his passion for products with respect for nature. ”My parents taught me to look beyond material things and to embrace the value of relationships and nature,” Bram says. This concept underpins Bram’s Fruit: a brand that conveys both products and awareness.
From collaboration to his own path
3. The road to entrepreneurship - Bram’s entrepreneurial journey began with a collaboration with his brother. Although the venture was successful, he ultimately decided to choose his own path. This gave him the freedom to develop a unique vision within the fashion industry. ”We both wanted to find our own voice, and that was the right choice for both of us.” With a growing team of talented people, Bram now focuses entirely on his own brand and conveying his vision.
4. Unique accessories and stories - The accessories of Bram’s Fruit are not only functional, but also a reflection of his philosophy. A good example is the iconic “Fuck Off I’m Gardening” cap, which came out of a personal experience. It symbolizes focus and protecting your own creative space.
Curious how Bram's Fruit stole the show at ADE? Also read about the ADE fashion highlights.
Which collections tell the story of Bram’s Fruit?
5. Collections that inspire - Every collection from Bram’s Fruit tells a story. From When Life Gives You Lemons to Fuck Off I’m Gardening, the collections are often deeply personal. Bram draws inspiration from his childhood and family ties, which gives his designs a unique emotional layer.
6. The future of Bram’s Fruit - With a strong focus on international growth and a universal language, Bram’s Fruit wants to become a sustainable fashion brand. A next big step is the opening of a flagship store in Amsterdam early next year. ”It feels like a beautiful next step in our story. I look forward to offering customers a physical experience of our brand.”
Also listen to the story of Filling Pieces: from local startup to global brand.
Want to know more about Bram’s journey and his vision on fashion? Listen to the full episode of Brand News via Spotify, Apple Podcasts or Amazon Music.
Frequently asked questions about Bram’s Fruit
What is the philosophy behind Bram’s Fruit?
Bram’s Fruit combines fashion with a deep respect for nature. Founder Bram Korsten learned from his parents to look beyond material things. Every collection carries a message about awareness and personal growth, which sets the brand apart from traditional streetwear labels.
What does the “Fuck Off I’m Gardening” cap mean?
The iconic cap is more than an accessory. It symbolizes focus and protecting your creative space. The cap came out of a personal experience of Bram's and quickly became a recognizable item that perfectly sums up the philosophy of the brand.
When will Bram’s Fruit open a physical store?
Bram’s Fruit plans to open a flagship store in Amsterdam. This step fits the international growth of the brand and offers customers the opportunity to experience the brand physically. It will be a space where the philosophy and collections of Bram’s Fruit come together.
