History

Rudolf Dassler (March 26, 1898 - October 27, 1974) is the founder of the German sportswear brand Puma and an older brother of the founder of the Adidas brand, Adolf Dassler. In 1924, the brothers founded the Gebrüder Dassler Schuhfabrik and four years later, during the Olympic Games in Amsterdam, they provided some German athletes with sports shoes. And also during the Olympic Games eight years later, in Berlin, several athletes wore sports shoes designed by the Dassler brothers.

When Rudolf was called up for service during World War II, Adi kept the factory running. However, the relationship between the two brothers deteriorated during that period to such an extent that Rudolf left the company. Rudolf started his own factory, Ruda. Soon he changed the name to Puma. Despite many speculations about the reason for the feud between the brothers, it has never become clear what the exact cause was. Recommended: the two-part film The Dassler Brothers: Adidas versus Puma. This film extensively covers the history of the Dassler brothers.

Although Rudolf had to start all over again, his success continued. Puma's first football boot, the "ATOM", convinced many athletes of its qualities. Several members of the West German national team wore this boot during the first post-war football match of the country, a 1-0 victory against Switzerland in 1950. Among the players: Herbert Burdenski, who scored the winning goal. From that moment on, the history of sport and the history of Puma became inseparable.

What Puma Stands For

Sport has the power to transform and empower. As one of the world's leading sports brands, it is only natural that Puma wants to be on the same playing field as the fastest athletes in the world. To achieve that, the Puma brand is based on the same values that make an excellent athlete.

At Puma, they are never afraid to take risks. They trust their instincts to make unexpected choices that push the sport forward.

“Nothing comes between us and the realization of our dreams. We believe that success is an endless pursuit to improve ourselves and our way of playing. We live to play the game. For us, sport is more than winning at all costs. We enjoy the pure joy of sports competition and play.” – Puma.

Shoes

With Puma shoes, you can expect comfort. And style. Puma shoes are comfortable to wear and also look trendy. Each collection brings different new shoes that are completely on-trend. Shoes in a solid colour, but also with colour blocking, Puma knows how to handle. What is your preference?

Puma shoes are made for sports and are therefore very flexible, comfortable, and sturdy. So don't worry if your Puma shoes have to work overtime for a day, they can handle it ;-)

Puma Sale

Are you looking for Puma shoes on sale? Because you can see the stock of hundreds of stores at Winkelstraat.nl, you have a relatively good chance of scoring a comfy pair of Puma shoes on sale during the clearance period. And what's really handy: add your favourite Puma items to your wishlist and you'll receive a notification as soon as they go on sale!

Puma / Women Slip-Ons

PumaSpeedcat Ballet haute coffee