WHY WE STILL WEAR UGGSWHY WE STILL WEAR UGGS

TL;DR:

• UGG started as surf gear in Australia and grew into a global fashion icon
• Collabs with Telfar, Palace, Y/Project and Marc Jacobs keep the brand relevant
• The Tazz slipper went from house slipper to city essential
• The secret of UGG: staying recognisable while everything around you changes
• Comfort isn't a trend, it's the reason UGG keeps working

How did UGG grow from surf gear into a fashion icon?

What once started as surf gear in Australia grew into a global icon. The Classic Boot and the Ultra Mini have never really changed and they don't need to. Every generation finds its own take on them. The fluffy silhouette is simple, almost stubborn in its design, but adapts without ever radically transforming. It feels familiar, but never boring.

Want to know which models are most popular this season? Then read our extensive overview of UGG trends and models.

Which collabs keep UGG relevant?

In recent years UGG has shown that it can play with context. Collabs with Telfar, Palace, Y/Project and even Marc Jacobs prove that a subtle twist is enough to make an iconic design relevant again and again.

The Tazz slipper went from house slipper to city essential, the Classic Mini grew into a low-key statement, and platform versions show that UGG also dares to experiment with shape and height. They aren't rushed hype items, but considered updates that hit exactly that balance between comfort and cool.

Foto: UGGx Y/Project/UGG x Sacai

Why does UGG keep working while other trends disappear?

Maybe that's the secret of UGG: in a world full of panic drops, rebrands and micro-trends, the shoe stays recognisable. Comfort keeps drawing us in, and not because it's a trend, but because secretly we're all seeking a little warmth in a world that sometimes moves too fast.

And while other brands try to be everything at once, UGG does nothing new. And that, apparently, is exactly why it keeps working. Curious how to combine UGGs with the rest of your winter outfit? Check out our guide to layering in the cold season.

Frequently asked questions

Are UGGs still in fashion?

Absolutely. UGG has been a constant for years, returning every autumn and winter. Through smart collabs with brands like Telfar and Palace, the brand stays surprising and relevant. It's not a short-lived hype, but a shoe that proves itself time and again as comfortable and stylish.

Which UGG model is the most popular right now?

The Classic Ultra Mini and the Tazz slipper are the most sought-after models at the moment. The Ultra Mini slips easily under cropped jeans and leggings, while the Tazz has a relaxed city vibe. Platform versions are also growing in popularity for anyone who wants a bit more height.

Can you wear UGGs all year round?

In spring and autumn, lighter models like the Tazz slipper work perfectly. For summer they're less suitable because of the warmth of the sheepskin lining. But from September to April, UGGs are a reliable choice that suits almost any outfit.

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