Blending Art, Fashion, and Tech
TL;DR:
- Isabelle Udo of videOrbit Studio brings AR, AI and fashion together in unique digital experiences
- She was one of the first to apply augmented reality in the fashion industry (since 2019)
- Collaborations with Dior, Burberry, Versace and L’Oréal show the impact of digital art
- Future Front Row brought digital fashion houses to the catwalk of Amsterdam Fashion Week
- Her advice: share your work openly and focus on your passion
In the second episode of the second season of Brand News, hosted by Charlotte Emily, we dive into the world of digital art and technology with Isabelle Udo, founder and creative director of videOrbit Studio. Isabelle shares her experiences as a digital artist and how she brings technology, fashion and art together in unique augmented reality (AR) experiences. This episode offers insights into the rapid developments of AR and AI and how they influence the fashion and beauty industry.
How does Isabelle use AR and AI for fashion?
- Introduction - The episode begins with a short introduction by host Charlotte Emily, who announces the collaboration with Winkelstraat.nl. Charlotte then introduces her guest, Isabelle Udo, a digital artist with a unique portfolio. Isabelle discusses her passion for technology and creation and how, through her company videOrbit Studio, she makes new experiences possible.
- The rise of Augmented Reality - Isabelle explains what AR and AI are and how she uses these technologies to create digital experiences. She shares how she started with AR in 2019 and was one of the first to apply this technology in the fashion industry. Her work ranges from Instagram filters to interactive installations for major brands. The transition to using AI has further enriched her work, especially with the application of Stable Diffusion for video formats.
- The Future Front Row project - One of the most notable projects Isabelle talks about is Future Front Row. This project focused on making digital fashion tangible through interactive fashion shows. Isabelle brought digital fashion houses together on the catwalk of Amsterdam Fashion Week in collaboration with Felix Meritis. This project offered a stage to digital designers and made digital fashion more accessible to a broader audience.
Which major brands does Isabelle collaborate with?
- Collaborating with major brands - Isabelle has worked with prestigious names such as Dior, L’Oréal, Versace and Armani. She talks about her favorite collaboration with Burberry during the Super Bloom project, in which she created an AR activation of wildflowers. This project was part of the celebration of the 75th anniversary of the British queen and offered a creative challenge that perfectly suited her style.
- Balance between passion and projects - Isabelle shares her view on finding balance between commercial projects and her creative passion. She admits that the rapid developments in technology can sometimes be overwhelming, but that she always tries to keep experimenting and challenging herself. This helps her not only to keep her company running, but also to create innovative experiences that set her apart in the industry.
Curious about other creative careers? Also listen to Karim Flores Afifi on navigating fashion and music.
What is Isabelle’s advice for young creatives?
- Advice for young creatives - For young creatives who are just starting out, Isabelle has valuable advice: *”Focus on the things you're passionate about, and share your work openly.” *She explains how she built her career by posting a lot and being open about both her successes and failures. This helped her get noticed by major brands and land commissions.
Also discover how set designer Gini Grootenboer found her creative path in the fashion and art world.
Listen to the episode - Want to hear more about Isabelle’s inspiring journey in the world of digital art and technology? Listen to the full episode of Brand News via Spotify, Apple Podcasts or Amazon Music.
Frequently asked questions about AR and fashion
What is augmented reality in the fashion industry?
Augmented reality (AR) adds digital elements to the real world, for example via your phone. In fashion, AR is used for virtual try-ons, interactive campaigns and digital fashion shows. Isabelle Udo was one of the first to apply AR in fashion, with projects for brands like Dior and Burberry.
How does AI influence the fashion world?
AI is increasingly used to create visual content, from digital designs to video productions. Tools like Stable Diffusion make it possible to quickly develop new visual concepts. For creatives like Isabelle, AI offers new possibilities to realize their artistic vision faster and more broadly.
What was the Future Front Row project?
Future Front Row was a project that made digital fashion tangible through interactive fashion shows. Isabelle brought digital fashion houses together on the catwalk of Amsterdam Fashion Week in collaboration with Felix Meritis. It gave digital designers a stage and made this new form of fashion accessible to a broader audience.
