Overpacking is a personality problem
One principle, the same for everyone
Fewer items, more combinations. The best travel wardrobe isn't the biggest: it's the most thought-out.
A Casablanca silk shirt does that better than almost any other piece: open over a tank in the morning, as an overlayer during the day, buttoned up as the look in the evening. One item, three contexts. A Jacquemus dress or skirt goes from the beach to a terrace without you having to change. A Ganni print dress works in the sun and in a restaurant, as long as the shoe is right.
What always goes in
One outer layer. Not two, one. A Burberry trench or a Bram's Fruit overshirt is the piece that holds everything together: warmth on the plane, structure in the evening, protection on cool terraces. Wear it during the flight so it doesn't take up space.
Swimwear that goes further. Vilebrequin for those who want short swim trunks that also work as regular shorts. Eres for a swimsuit that goes from the water to a beach lunch without you having to change. No separate "beach outfit" needed.
One statement piece. For her: an Isabel Marant dress or blouse with volume and texture, the piece that sets the tone all week. For him: a Casablanca or Jacquemus print shirt that carries itself. Surround it with neutral basics and you've got a week of outfits from a handful of items.
Two pairs of shoes, no more. A clean sneaker for the day, a loafer or sandal for the evening. The third option you really never wear and shoes are the heaviest.
By destination
Beach: Vilebrequin or MC2 Saint Barth's swimwear. A linen shirt over it. Sandals. One evening look, a Ganni dress or a Jacquemus set. Done.
City: Three tops, two trousers that go with everything, one outer layer (Burberry or Isabel Marant), two pairs of shoes. Nobody checks in a 30-kilo suitcase for a long weekend. Really, nobody.
Beach and city: Casablanca silk-blend pieces refuse to stay in one category. Swimwear under a linen overshirt is a complete look. That's the point.
The bag: the only piece that really stands out
At the airport you don't see the suitcase, but you do see the hand luggage. A Louis Vuitton Keepall, a Gucci weekender or a Fendi tote is the piece that signals you know what you're doing. Not as a status symbol, as a finishing touch. The contrast between a simple outfit and a strong bag always works better than too many layers of clothing.
For on the go: a Burberry crossbody or a Fendi belt bag keeps you hands-free through the terminal.
What you leave at home
Cotton jeans for warm weather, heavy, slow to dry, creases instantly. "Just in case" outfits, you already know before you pack them that you won't wear them. Formalwear for one dinner, a good blazer or an Isabel Marant blazer does the same. More than three accessories, choose three that go with everything and leave the rest hanging.
Frequently asked questions
How do you pack smart for a week's holiday?
3–4 bottoms, 5–6 tops, 1 outer layer, 2 pairs of shoes, and everything combines with everything. One colour palette, one statement piece, the rest calm. Brands like Casablanca, Jacquemus and Ganni are specifically strong because their pieces handle multiple settings.
What are good travel brands for women?
Isabel Marant, Ganni, Jacquemus and Eres. They combine fit, fabric and versatility in a way that holds up even after multiple wears. Ganni for prints and texture, Isabel Marant for volume and structure, Jacquemus for colour and cut.
What are good travel brands for men?
Casablanca, Vilebrequin and Jacquemus. Casablanca for the silk shirt that works everywhere, Vilebrequin for swimwear that also works as shorts, Jacquemus for coloured, lightweight pieces that go from day to evening.
Which bag do you take on a trip?
A Louis Vuitton Keepall or Gucci weekender as hand luggage lifts the overall look and keeps you independent of baggage handling. For daily use on the go: a Fendi belt bag or Burberry crossbody.
How do you prevent creases in your suitcase?
Roll soft pieces instead of folding them. Lay structured pieces on top. Silk-blend pieces from Casablanca and silk from Eres barely crease: which is partly why they're so suited to travel.
How many outfits do you take?
For a week: 5–6 is enough if the pieces really combine. With 10–12 items you make 20+ looks. But only if you don't pack for scenarios that never happen anyway.
