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13 augustus 2026
WSNL Closet EPISODE 5: a look inside Max Heuvelman's wardrobe

WSNL Closet EPISODE 5: a look inside Max Heuvelman's wardrobe

TL;DR:

  • In episode 5 of WSNL Closet we drop in on Max Heuvelman
  • He's a model, stylist and creative director, based in Amsterdam
  • His curiosity about the creative process took him from in front of the lens to behind it
  • As a stylist and creative director he combines both worlds effortlessly
  • His style is versatile, considered and always with his own signature

With WSNL Closet we drop in on people from the fashion scene with a strong personal style and literally take a look inside their wardrobes. Favourite pieces, outfits that keep coming back and items with a story. For episode 5 we dropped in on Max Heuvelman.

Who is Max Heuvelman?

Max is a model, stylist and creative director based in Amsterdam. His curiosity about the creative process took him from in front of the lens to behind it: from model to someone who shapes the full visual identity of a project.

As a stylist and creative director he combines both worlds effortlessly. His style is versatile, considered and always with his own signature.

Part 1

In the first episode we get to know his style and taste. He shows various items and explains why he keeps wearing certain pieces and how he combines them.

👉 Watch part 1 here

Part 2

In the second episode we dive deeper into the wardrobe. The details, combinations and personal favourites that complete his style.

👉 Watch part 2 here

This or That

In the This or That episode we get to know Max better through his choices. Versatile, considered and always with his own signature.

👉 Watch This or That here

Check out the other episodes

WSNL Closet is about taste, not trends. Curious for more? Also check out the episode with Saar Goedegebuur, the episode with Lola Kuiper or the episode with MARICON.STUDIO.

Looking for pieces that last for years? Discover the newest items for men or check out our designers.

Frequently asked questions about WSNL Closet

Who is Max Heuvelman?

Max Heuvelman is a model, stylist and creative director from Amsterdam. He started in front of the lens and, driven by curiosity about the creative process, moved to the other side: as a stylist and creative director he now shapes the full visual identity of projects.

How would you describe Max Heuvelman's style?

Versatile, considered and always with his own signature. Because he works both in front of and behind the camera, he sees clothing as part of a bigger visual whole, and that shows in how consistently his looks are put together.

What is WSNL Closet?

WSNL Closet is our series in which we drop in on people from the fashion scene with a strong personal style and literally take a look inside their wardrobes. Favourite pieces, outfits that keep coming back and items with a story. The series is about taste, not trends.

Keep reading