Tennis aesthetic: the Wimbledon edit for 2026
Wimbledon is back. In the stands of SW19, summer white, preppy prints and an unwritten dress code that everyone knows but nobody drew up are in charge. Elle Fanning in the Royal Box, Sienna Miller in a three-piece suit, the Princess of Wales in cobalt blue tailoring. Wimbledon has long since stopped being only a tennis tournament. It is a fashion moment.
And the influence reaches further than SW19. Tennis as an aesthetic, the pleated skirt, the tennis bracelet, the club shirt, is on a rise that has definitively taken hold this year. These are the five labels that understand it best.
Casablanca: the tennis shirt as a statement
Casablanca has used tennis as a creative starting point for years. The label does not translate the sport into functional sportswear but into something you wear on a terrace, on holiday, on the street. Graphic prints, tennis ball references and clubhouse energy are fixtures in the collections. For anyone who sees tennis as an aesthetic rather than a sport, Casablanca is the obvious starting point.
Sporty & Rich: the pleated skirt
Sporty & Rich built an entire label on the crossing of sport and luxury, and tennis is a recurring theme in it. The pleated tennis skirt has become a seasonal staple, as have the collegiate sweaters and the preppy colour palettes. The label understands that the appeal of tennis is not on the court but in the culture around it.
Lacoste: the tennis bag and the polo
Lacoste has had tennis in its DNA since founder René Lacoste made the first polo shirt for the court in 1933. More than ninety years later the label is still the most direct translation of tennis culture into fashion. The polo, the white clothing, the green details: Lacoste is tennis.
MC2 Saint Barth: the cap and the tee
MC2 Saint Barth combines summery holiday energy with a sporty undertone. Tennis is a recurring theme for the label, from caps to graphic tees with club references. The pieces are playful but never costume-like. Exactly the balance you want if you want to wear the aesthetic without playing the sport.
Swarovski: the tennis bracelet
The tennis bracelet is one of the most recognisable pieces of jewellery in the world and Swarovski has been the name attached to it for decades. At Wimbledon they are everywhere in the stands. Outside SW19 they work with anything. A Swarovski tennis bracelet is the easiest way to add the aesthetic to a look that has nothing else to do with tennis.
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