Luxury shoe specialist , WHAT FOR has created a chic and nomadic atmosphere throughout its collections perfectly combining quality and originality of the models. WHAT FOR is founded in 2008 in Asia by Stella Fashion Group (manufacturing group specializing in luxury shoes since 1982) . WHAT FOR first store was born in Paris in the famous Marais district. Then the second shop opened a few months later in another famous area : the Saint Germain district . The brand is now sold in more than 500 places worldwide.